Coolkidz Australia Pty Ltd
37 Malcolm Rd, Braeside
Victoria Australia 3195
Tel: 1300 722 302


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1300 722 302

About Our Company

UPPAbaby is an American company on a mission to make the smartest strollers, car seats
and juvenile gear available: intuitively designed, stylish and sleek, with the features and
functions new parents want—plus innovations they never knew were possible.

Drawing on three decades of experience in the juvenile, sports and automotive industries,
Bob and Lauren Monahan founded UPPAbaby in 2006 to create products that make life
with babies and kids simpler, more fashionable and even more fun.

Every UPPAbaby product is built to the highest standards of quality and safety, using only
the best materials and fabrics. We integrate smart features and innovative design to make
our products versatile, adaptable and easy to use. And with their sleek silhouettes and
fashion-forward colors, UPPAbaby products are a true fusion of form and function.

UPPAbaby is committed to providing an exceptional customer experience. We cherish our
relationships with our customers and partners, and stand by the quality of the products we
make. If there’s a problem or concern, we’ll bend over backward to make it right.

Read more about our company in our Brand Manifesto.

Bob, Owner and Product Development
Bob has spent more than a few years inventing and developing products for companies such as Ford, Reebok, The First Years and Safety First. Although he suffered some bangs and bruises along the way, we believe that his experience gives each stroller a well-rounded and robust spirit.

Lauren, Owner and Sales
In addition to battling 3 test subjects/temperamental models and running our test facility (ie: home), Lauren is often referred to as MOBI (Mitigator of Bad Ideas). Day in, day out, she provides a breath of sanity to Bob’s sometimes impulsive decisions. She also uses her Reebok licensing experience to provide strategic and legal input.

What Makes Us Different

Our products meet the most stringent industry standards required by the Juvenile Product Manufacturing Association (JPMA) and the Consumer Product Safety Commission (CPSC). What makes us different though, is that we rely on our own real life experiences as parents to continuously set and raise the standards for safety, style and performance for which we’ve become known.

Customer Service
A recommendation from one parent to another is the highest form of flattery! A large part of our success is due to our incredible customer service team. We can’t say enough about them! We truly believe we have the most responsive customer service in the industry — and we provide the ultimate in personalized care and attention. Robin and her team would love to hear from you!

We stand by our products and are committed to supporting our customers and their families. Once we have confirmed your claim, we will try our best to repair or ship replacement parts (free via FedEx) within 24 hours. That’s the best warranty program in the industry. Read more information about our warranty here.


UPPAbaby is committed to giving back and supporting worthy causes and organizations that align with our mission and core company ethos. We encourage you to join the UPPAbaby team and support these worthy causes.